Best ways to increase LinkedIn followers and Post engagement
Boost your LinkedIn company page followers and engagement with proven strategies.
1. Internal Promotion through Employee Advocacy
A. HR Initiatives:
Encourage employees to follow the LinkedIn company page. HR can circulate reminders, emails, or internal communications, encouraging staff to engage with, like, and share company posts. Employees can play a key role in expanding organic reach.
B. Employee Highlights:
Feature a weekly or monthly “Employee Spotlight” where a short bio or interview is shared with a team member. Employees are more likely to share these posts, increasing visibility and reach.
2. Engage with External LinkedIn Groups
Join LinkedIn groups relevant to your industry and engage by sharing insights and thought leadership. After establishing credibility in these groups, share the company’s LinkedIn profile in a non-promotional manner to attract followers and industry connections.
3. Promote Contests
Run Follow and Share Contests on LinkedIn, where users must follow the company page and share specific posts to enter the contest. Encourage participants to tag friends or colleagues, expanding the reach of the post and bringing in more followers.
4. Sponsored Content Ads
A. Promote Key Posts:
Boost important posts such as company milestones, customer success stories, or industry insights to reach a broader, targeted audience. Use LinkedIn’s targeting options to focus on demographics relevant to the company’s industry.
B. Follower Ads:
Run Follower Ads campaigns designed to increase the company’s page following. These ads will appear in the newsfeed of the target audience with a clear call-to-action to follow the page.
C. Boost Followers Through Job Postings:
Promoting job openings on LinkedIn can be a highly effective way to gain followers. Job seekers and industry professionals are naturally drawn to job postings, and by promoting these opportunities through Sponsored Job Ads, the company can target a relevant audience. Job postings often generate high engagement as candidates share opportunities within their networks.
5. Retargeting Campaigns
Set up LinkedIn retargeting campaigns for users who have visited the company’s website but haven’t followed the LinkedIn page. Ads encouraging these users to follow the page can be highly effective since they’ve already shown interest in the brand.
6. Collaboration with Influencers
Partner with industry influencers or thought leaders to help grow the company’s LinkedIn follower base. Influencers can amplify the company’s message by sharing content, discussing the company’s projects, or even hosting live sessions on their profiles, bringing their audience to follow the company page. Collaborating on posts or articles where influencers tag or mention the company not only drives traffic but also establishes credibility. This exposure to a new, targeted audience helps increase followers and engagement.
7. Paid Promotion on Other Platforms
Cross-promote the LinkedIn company page on other platforms such as Instagram, Twitter, and through company newsletters or blogs. Include clear calls-to-action and encourage users from other social channels to follow the company on LinkedIn for professional updates and industry insights. Boost posts on these platforms to further drive traffic to LinkedIn.
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